Fractional CTO for startups that need execution, not just advice.
I help founders launch MVPs, rescue stalled software projects, modernize legacy systems and provide technical leadership — without the cost of hiring a full-time CTO.
Straight to WhatsApp. No forms, no funnel — you get me.
If one of these is your week, we should talk.
Startup founders building their first product
You have the idea and the users in mind, but no one to turn it into a product that actually ships.
Businesses with stalled or abandoned software
The agency left, the deadline slipped twice, and nobody can tell you what state the code is really in.
Agencies needing senior technical leadership
Great delivery team, no one senior enough to own architecture, estimates and hard client conversations.
Companies preparing to scale
Traction is real, but the platform, the process and the team weren't built for the next 10x.
Free 30-Minute CTO Office Hours
Got an idea? Building something that's stuck? Fighting with a dev team? Wondering where AI actually fits? Bring me one problem. We'll spend 30 minutes figuring out what you're dealing with and what I'd do next.
No sales deck. No mystery consultation. Just bring the problem.
Start with the problem. Pick the level of help you need.
Clear scope, visible starting prices and no guessing what happens after the call.
CTO Health Check
Before you spend more money on technology, know what you're actually dealing with.
What's included→
- Architecture & codebase review
- Infrastructure review
- Security sanity check
- Technical debt & scalability risks
- Development/process assessment
- Cost and dependency hotspots
- Prioritized recommendations
- 90-day technical action plan
- 60-minute findings walkthrough
Diagnostic engagement only. Implementation of recommendations is scoped separately.
Project Rescue
Your project is late, broken, abandoned or permanently 'almost finished.' Let's establish what's really happening and get it moving again.
What's included→
- Current-state technical assessment
- Codebase & infrastructure review
- Critical blocker identification
- Stabilisation priorities
- Technical recovery plan
- Immediate critical fixes where practical
- Developer/vendor handover assessment
- Prioritized delivery roadmap
- Founder walkthrough
A defined rescue sprint — not unlimited development or a promise to finish an arbitrarily large unfinished application.
Need ongoing technical leadership after the rescue? Continue with a Fractional CTO engagement.
Fractional CTO
Senior technical leadership without hiring a full-time CTO. I work alongside founders and development teams to take ownership of technical direction, decisions and delivery.
Depending on your engagement, this can include:
What's included→
- Technical strategy & roadmap
- Architecture decisions
- Engineering leadership
- Development planning
- Vendor/software-house management
- Technical hiring & interviews
- Sprint/release oversight
- AI strategy & implementation guidance
- Infrastructure & scaling decisions
- Founder/investor technical support
Scope, access and hands-on implementation depend on the engagement. The starting price does not mean unlimited CTO + developer + PM + DevOps coverage.
MVP Sprint
Take your idea from concept to a working first product without spending six months building features your customers haven't asked for.
Typical investment: AED 15,000–50,000+ depending on scope
What's included→
- Product discovery
- MVP scope definition
- User flows
- Technical architecture
- UI/UX direction
- Core application development
- Authentication & core data model
- Essential third-party integrations
- Deployment
- Basic analytics/error monitoring
- Launch & technical handover
Final scope, deliverables, timeline and price are agreed before development begins.
No mystery quotations.
You should know roughly what working with me costs before we talk. The prices above are starting points because every product, team and codebase is different. If your situation needs something larger, I'll explain the scope, deliverables and cost before we start — no surprise quotation after three sales calls.
Clear scope. Clear expectations. Then we build.
You don't need to know which service you need before we talk.
Start with the problem. Go deeper only when the problem actually needs it.
Free CTO Office Hours
Bring one problem. Get clarity on what you're actually dealing with and what I'd do next.
Health Check or Project Rescue
Diagnose an existing platform or stabilise a project that's gone sideways.
MVP Sprint or Fractional CTO
Build the next product or keep senior technical ownership in the business as you move forward.
Still not sure? That's exactly what Office Hours is for.
Book Free CTO Office HoursProjects like yours, already solved.
Recognise your situation in one of these?
A running comic series where I share real startup lessons through storytelling and humour — the stuff that doesn't fit in a case study.
I'm Ali. I make software projects boring again.
Fifteen years in, I've learned that most technical problems are really decision problems: unclear scope, no owner, no honest status. I fix that first, then the code.
I work directly with founders — no account manager, no layers. You get plain answers, a plan you can fund, and someone who has been in the fire before.
Need a CTO before you need a full-time CTO?
Whether you're building your first product, rescuing an existing platform or preparing to scale, I'd be happy to help.